Context
In fall 2013, the St. Lawrence Economic Development Council (SODES) conducted a survey on the Quebeckers’ perception of the marine industry. The results showed that the general public knows little about the marine sector, a fact that generates a negative perception with regard to certain aspects. Furthermore, in the current context in which social acceptability is henceforth paramount for developing new projects and in which the marine industry has increasingly been in the public eye since the launch of the Québec Maritime Strategy, it has become necessary to enhance public awareness of this activity sector.
Campaign launch
SODES launched the marine industry promotional campaign Brought to you by ship – My river, my provider! in October 2014 to make Quebeckers aware of the important role the marine industry and the St. Lawrence River play in our daily lives. Its main message is that, the world over, 90% of all cargo is transported by ship. A number of communications tools have been developed to convey this message.
Joining the campaign
As a SODES member or partner, you are strongly encouraged to join the campaign Brought to you by ship – My river, my provider! by using and disseminating the communications tools developed to date. By participating in the promotional campaign this way, the marine industry as a whole will benefit from greater visibility. In fact, relaying a common message in SODES member organizations’ respective networks on an ongoing basis will make it possible to increase the impact of Brought to you by ship – My river, my provider!.
We therefore invite you to read the Brought to you by ship toolkit. This document presents the main web-based and print communications tools of the Brought to you by ship – My river, my provider! promotional campaign and gives examples of their use.
For more information
If you have questions or wish to obtain the communications tools, please contact Ariane Charette, Communications Coordinator (418-648-4572, ext. 203, ariane.charette@st-laurent.org).
